Donamarie, Rozella, SOAP are Malaysia’s top three undiscovered bands

Donamarie performing at Tiger Jams media launch in Livehouse, TREC

Donamarie performing at Tiger Jams media launch in Livehouse, TREC

Over 100,000 votes were tabulated following Tiger Jams’ three-week voting period to identify three of Malaysia’s finest emerging artistes that will be moving onto the last leg of Tiger Jams. Continue reading

Discovered: 10 of Malaysia’s finest emerging musical acts

Tiger Beer marketing manager Jessie Chuah (left) and Tiger Jams mentor Darren Ashley (right) having a chat with the emcee about Tiger Jams at the media launch

Tiger Beer marketing manager Jessie Chuah (left) and Tiger Jams mentor Darren Ashley (right) having a chat with the emcee about Tiger Jams at the media launch

Launched last month, Tiger Beer’s latest music and art platform – Tiger Jams – called upon undiscovered musical talents to submit a sample original track at the www.tigerjams.com website. The initiative further expanded its search to three talent recruitment drives at Laundry Bar (on June 2), Merdekarya (June 3) and Menu-script (June 4). Continue reading

Let undiscovered musicians be heard

The Sam Willows

The Sam Willows

Asia is filled with creative potential, but is the world hearing our music?

It is with this notion that Tiger Jams – Tiger Beer’s latest music and arts initiative – launched a platform to provide undiscovered Asian artists a launch pad for them to uncage their talents onto the world stage. It also champions the collaboration between emerging artistes from the music and visual community to foster emerging talent. The website, www.tigerjams.com, will house their portfolios, and will also serve as a voting portal for fans to show their support. Continue reading

Identified: 86 worthy Tiger FC fans to battle for ‘The Ultimate Fan’ title

TigerFC edm May 1

TigerFC edm May 1

After a nationwide hunt, 86 Tiger FC fans have proven to be the strongest and wisest footie contenders in the club’s search for ‘The Ultimate Fan’. These 86 showed the most potential when they outdid the other hopefuls through football quizzes at various clubhouse activations and a collaboration with an English daily, and will battle it out for the glorious title during Tiger FC’s Big Away Game on May 1 at Laundry Bar, The Curve. Continue reading

New experiences unlocked Tiger White will be rewarding fans with unexpected twists to prizes in a new online contest.

Brand Ambassadors at Tiger White Launch on 16 November 2015.

Brand Ambassadors at Tiger White Launch on 16 November 2015.

Five months after its launch, Tiger White – Asia’s Wheat Beer returns to bring about more delightful surprises for fans beginning with an online contest that will unlock extraordinary, unexpected experiences from now until June 2. Continue reading

Double the ‘Ong’ this CNy with tiger radler mandarin orange

Tiger Radler Mandarin Orange

Gong Hei Fatt Choy! A special, limited edition beverage has arrived to help you bestow upon your friends and relatives double the prosperity this Chinese New Year. Who wouldn’t welcome more ‘ong’, right?

So double up on the prosperity and merriment when you gift your loved ones the quintessential mandarin oranges coupled with Tiger’s special release this festivity, Tiger Radler Mandarin Orange.  Continue reading

‘Coaster’: The world’s first film made from beer coasters

7It was unexpected; the short film was shot in three days and resulted in a thrilling, suspenseful movie that had the audience of Coaster’s exclusive screening at Glasshouse at Seputeh gasping and applauding a job well done. The tale tells the story of a young chef faced with a vengeance dilemma: should or shouldn’t he plate up the perfect revenge when he was hired to cook for the very mobster responsible for his father’s death? Continue reading

Tiger Beer unleashes new wheat variant and movie production

Tiger Beer marketing manager Ms Jessie Chuah on stage to talk about how Tiger White's philosophy 'It all starts with white' inspired 'Coaster' - the first crowd-sourced movie production done entirely via physical and digital beer coasters.

Tiger Beer marketing manager Ms Jessie Chuah on stage to talk about how Tiger White’s philosophy ‘It all starts with white’ inspired ‘Coaster’ – the first crowd-sourced movie production done entirely via physical and digital beer coasters.

An all-new innovative product that is brewed with subtle spicy hints of clove, coriander, and orange peel becomes the latest addition to join Tiger’s expanding portfolio.

Aptly called Tiger White, the wheat beer comes to fruition two years after the brand unveiled its innovative beverage Tiger Radler, a variant that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice. Continue reading

RoofTop Surprise at the Tiger Bites Finale

Yam CakeWay up on a roof in the heart of town came an extraordinary congregation of street food masterchefs for the conclusion of Tiger Bites.

A scrumptious spread of popular Malaysian hawker food were dished out at the al fresco dining festival that saw the rooftop of Avenue K transformed to resemble popular street food markets of Kuala Lumpur. Specially created Tiger Beer cocktails — Roaring Passion and Bite Me, Cherry — were handed out to welcome foodies, who were in for a treat and spoilt for choice as they indulged in the wide array of yummy nom noms and ice cold Tiger Beer while taking in the rugged contours of Kuala Lumpur’s city skyline. Continue reading

Win PS4 with Tiger – 4 down, 76 PS4s to go!

TIGERFC PS4 Winner

A TIGERFC PS4 Winner

In a showdown of footie whizzes on September 19 held at Laundry (The Curve), Souled Out (Bangsar South), Home and Away (Bangsar) and TBF (Penang), Ng Mei Ling, Dan Mitchell Pereira, Vincent Ng Chee Wai, and Rekkesh Sinnaya took home a Sony PlayStation 4 each.

The four are now automatic finalists to a grand showdown happening in May 2016, where all 80 winners will compete for ‘The Ultimate Fan’ title. The ultimate prize? A trip to Europe for two to THE football match of 2016. Continue reading