More than 900 participants, eight new youth categories and one of Malaysia’s largest pickleball prize pools mark an exciting second edition.
Kuala Lumpur, 18 August 2026 – Building on the success of its inaugural edition, Paramount Property today launched Paramount Cup 2026, returning with more players, expanded youth categories, a stronger community purpose and one of Malaysia’s largest pickleball prize pool. Set to take place from 22 – 25 October 2026 at PLAYA Racquet Club @ PARC Subang, the tournament is set to welcome more than 900 participants while offering one of Malaysia’s largest pickleball prize pools of over RM110,000, reinforcing its position as one of the country’s premier pickleball tournaments.
Shared fandoms and real-world connections took centre stage at Heineken®’s biggest event headlined by Axwell, Baby J and Tye Turner
Kuala Lumpur, 18 August 2026 – Heineken® House, headlined by Swedish DJ and producer Axwell alongside Baby J and Tye Turner, marked the finale of months of Heineken® House Sessions, bringing together music fans from Kuala Lumpur and across the country on 15 August for a celebration of music, connection and shared experiences.
In a world where social connections often begin behind a screen, taking the first step to meet someone in real life can feel increasingly uncommon. This insight inspired Heineken®’s global Fans Have More Friends platform and its local Just Say Hei campaign, encouraging people to break the ice through one simple greeting.
In the lead-up to the upcoming Heineken® House, headlined by Axwell this 15 August, fans came together at the first Heineken® House Sessions party on 20 June at Lane 23, The Exchange TRX, Kuala Lumpur, turning the city’s nightlife scene into an immersive meeting ground for music fans, fresh connections and new friendships.
A two-room music experience featuring a curated line-up of international and local artists, connecting fans through shared fandoms
KUALA LUMPUR, 15 June 2026 – Returning this August with a bold new experience, Heineken®’s biggest music event of the year evolves into Heineken® House — a two-room takeover headlined by globally renowned Swedish DJ and producer Axwell.
The dual-room experience pairs energetic performances on the Star Arena mainstage with the more intimate Star Club, a second space designed around a 360-degree center-stage setup that places fans at the heart of the action.
The event brings Heineken®’s global “Fans Have More Friends” platform to life through a music-led experience built on a simple belief: shared passions naturally bring people together. Whether through music, football or Formula 1, shared passions have a unique way of turning strangers into friends.
Across both spaces, Heineken® House brings together a diverse mix of spatial sounds and experiences, creating opportunities for fans to meet new people, discover common interests and connect through the music they love.
Alongside Axwell in the Star Arena main room will also feature regional and local acts including Blink, Dirty Signal, Mr. Yang, Viene and AnnJo. Headlining the Star Club will be Baby J and Tye Turner alongside Ashley Lau, Smooth Brain Girly, Mister Rodrigo and MJ. Heineken® House will take place on 15 August at the XOX Arena, The Arch Galeries, Kuala Lumpur.
MORE MUSIC, MORE CONNECTIONS, MORE REFRESHING EXPERIENCES
Born in ChongQing and brewed since 1958, ChongQing beer is now locally brewed in Malaysia and available nationwide.
SHAH ALAM, 18 May 2026– Rooted in nearly seven decades of Chinese brewing heritage, ChongQing beer has made its debut in Malaysia, introducing a unique Chinese lager inspired by one of China’s most iconic food cultures. Born in ChongQing and brewed since 1958, the easy‑drinking lager is crafted to complement shared dining moments, offering Malaysian consumers a refreshing beer choice designed for togetherness around the table.
Refreshing moments get brighter this Chinese New Year with Somersby’s No-Nonsense Innovation
SHAH ALAM, 14 January 2026 – As families gather and celebrations fill the air this Chinese New Year,Somersby, known for its fruit-flavoured alcoholic drinks, is adding a refreshing way to celebrate with Somersby Shandy! Exclusively available in Malaysia and Singapore, Somersby Shandy marks the brand’s first step into the shandy category, blending the crisp zest of lemonade with a smooth hint of beer. With just 0.5% ABV and conveniently packed in 320ml cans, it’s a crisp and refreshing choice that shows Somersby is more than just a cider brand.
Enjoy festive cheers and irresistible rewards this Lunar New Year, all in the spirit of Brewing Prosperity Together.
SHAH ALAM, 29 December 2025 – As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse, celebrating the festive season where smoothness and prosperity stride side by side. Backed by the prosperous Chinese zodiac designed limited-edition festive packaging, Carlsberg is once again Brewing Prosperity Together 《一起發》— with every sip, every cheer, and every unforgettable reunion.
Heineken® returns this festive season with a reminder worth repeating: Celebrations Are Best When Your Phones Take A Rest.
Always refreshing the moments that matter, Heineken® introduces the all-new 5-Litre Draught Home Bar Package – the ultimate spark for a Phones Off, Tap Onparty. With pub-fresh Heineken® ready to serve wherever the good times flow, every celebration – from Christmas through to the New Year and Chinese New Year – becomes a memorable get-together, full of laughter and genuine connections.
From refreshing, balanced taste to playful AghPay rewards and immersive brewing experiences, Heineken® invites you to discover what makes every sip so special
KUALA LUMPUR, 9th September 2025 — There’s nothing quite like that unmistakable “first sip of “Ahhh” – the refreshing, balanced taste that defines every Heineken®. Brewed to the same recipe and sold in over 190 countries, Heineken® is known for its consistent quality and signature experiences that consumers recognise worldwide.
This year, Heineken® is unveiling fresh and playful experiences that bring the “Agh! to Ahhh” moment to life – inviting consumers to discover what makes every sip so special while exploring new and memorable ways to connect with the brand.
Over 10,000 fans united for a night of bold beats, shared moments and ice-cold Heineken®, headlined by Grammy-winning DJ and Producer Zedd, alongside a line-up of superstar DJs
KUALA LUMPUR, 23rd June 2025 — Heineken® Refresh Your Music, Refresh Your Nights 2025 brought together over 10,000 music lovers at Resorts World Awana, Genting Highlands – bridging genres and social circles in a night of ice-cold refreshment and shared beats. Set against the cool highland air, the finale transformed strangers into music buddies over a shared love for sound and Heineken®.
