Paramount Cup Returns Bigger, Bolder and Built for Community

More than 900 participants, eight new youth categories and one of Malaysia’s largest pickleball prize pools mark an exciting second edition.

Kuala Lumpur, 18 August 2026 – Building on the success of its inaugural edition, Paramount Property today launched Paramount Cup 2026, returning with more players, expanded youth categories, a stronger community purpose and one of Malaysia’s largest pickleball prize pool. Set to take place from 22 – 25 October 2026 at PLAYA Racquet Club @ PARC Subang, the tournament is set to welcome more than 900 participants while offering one of Malaysia’s largest pickleball prize pools of over RM110,000, reinforcing its position as one of the country’s premier pickleball tournaments.

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HEINEKEN® HOUSE TURNS MUSIC FANS INTO FRIENDS THROUGH THE POWER OF A SIMPLE “HEI”

Shared fandoms and real-world connections took centre stage at Heineken®’s biggest event headlined by Axwell, Baby J and Tye Turner

Kuala Lumpur, 18 August 2026 – Heineken® House, headlined by Swedish DJ and producer Axwell alongside Baby J and Tye Turner, marked the finale of months of Heineken® House Sessions, bringing together music fans from Kuala Lumpur and across the country on 15 August for a celebration of music, connection and shared experiences.

In a world where social connections often begin behind a screen, taking the first step to meet someone in real life can feel increasingly uncommon. This insight inspired Heineken®’s global Fans Have More Friends platform and its local Just Say Hei campaign, encouraging people to break the ice through one simple greeting.

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