A two-room music experience featuring a curated line-up of international and local artists,
connecting fans through shared fandoms

KUALA LUMPUR, 15 June 2026 – Returning this August with a bold new experience,
Heineken®’s biggest music event of the year evolves into Heineken® House — a
two-room takeover headlined by globally renowned Swedish DJ and producer Axwell.

The dual-room experience pairs energetic performances on the Star Arena mainstage with
the more intimate Star Club, a second space designed around a 360-degree center-stage
setup that places fans at the heart of the action.

The event brings Heineken®’s global “Fans Have More Friends” platform to life through a
music-led experience built on a simple belief: shared passions naturally bring people
together. Whether through music, football or Formula 1, shared passions have a unique way
of turning strangers into friends.

Across both spaces, Heineken® House brings together a diverse mix of spatial sounds and
experiences, creating opportunities for fans to meet new people, discover common interests
and connect through the music they love.

Alongside Axwell in the Star Arena main room will also feature regional and local acts
including Blink, Dirty Signal, Mr. Yang, Viene and AnnJo. Headlining the Star Club will be
Baby J and Tye Turner alongside Ashley Lau, Smooth Brain Girly, Mister Rodrigo and
MJ. Heineken® House will take place on 15 August at the XOX Arena, The Arch
Galeries, Kuala Lumpur.

MORE MUSIC, MORE CONNECTIONS, MORE REFRESHING EXPERIENCES

Bringing Heineken®’s global ‘Fans Have More Friends’ platform to life locally, Heineken®
introduces Just Say Hei (Hei is pronounced “Hi”) — a simple social gesture designed to
help fans connect naturally through shared passions. Built around the belief that shared
passions and fandom bring people together, Just Say Hei turns a simple hello into the start
of a new connection.

The idea is inspired by a simple insight: while Gen Z audiences are more connected than
ever online, there is an opportunity to create more pathways for shared digital interests to
translate into real-world connections, especially around experiences they are passionate
about. By bringing like-minded individuals together, shared passions can become the
catalyst for new conversations, connections, and friendships.

START AS STRANGERS, ARRIVE AS FRIENDS

To help fans put Just Say Hei into action, Heineken® introduces Heineken® House
Sessions, a series of immersive club takeovers designed as a social warm-up ahead of the
Heineken® House finale.

Here, fans can meet and connect with fellow fans through music. More importantly, they can
find the people they’ll experience Heineken® House with — turning shared fandoms into
real-world connections before the big night.

The Heineken® House Sessions will take place in Kuala Lumpur, Penang and Malacca
where entry is by invitation only. Visit @heinekenmy on Instagram, click the link in bio, and
just comment “HEI” to secure your invitation to your preferred session:

●​ 20 June – Lane 23, TRX, Kuala Lumpur
●​ 11 July – Ting Livehouse, Malacca
2●​ 25 July – Tsin Livehouse, Penang

Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, said Heineken® House
reflects the brand’s ‘Fans Have More Friends’ belief that shared passions and fandoms have
a unique way of bringing people together.

“Heineken® House is built on a simple belief — that people have more in common than they
realise. Just Say Hei is that first step; a simple, pressure-free way to turn shared interests
into real-world connections through what people already enjoy.

“What makes Just Say Hei powerful is how it comes to life across the journey, from
Heineken® House Sessions to the finale — creating opportunities for people to meet,
connect and enjoy memorable experiences together through shared passions. There’s also
a playful nod in the name itself. ‘Hei’ forms the first three letters of the brand and captures
the spirit of Heineken®, turning a simple greeting, paired with a Heineken® in hand, into an
effortless way for people to connect through shared passions,” added Sean.

At the heart of the Heineken® House experience, fans can look forward to additional
Heineken® moments designed to help them find and connect with each other through
shared passions, with more details to be announced in the lead-up to the event.

These experiences will turn simple interactions into immediate moments of connection. No
awkward introductions, no overthinking — just more ways for fans to discover shared
passions, proving they are closer than they think.

Tickets to Heineken® House are available via:
●​ Purchase of a ‘Heineken® Music Pack’, which contains 16 x 320ml cans of
Heineken® and one (1) General Admission ticket, at major supermarkets, while
stocks last.
●​ Purchase participating Heineken® products and stand to win 2x VIP passes.

Visit www.heineken.com/my/en/campaigns/fhmf/ for more information on Heineken® House,
artist announcements, how to unlock passes or to know more about Heineken®’s ‘Fans
Have More Friends’ platform.

All promotions, campaigns, and contests are subject to Terms and Conditions and available
while stocks last. Images, if any, are for illustration purposes only. Heineken® and all
campaign events are strictly for non-Muslims aged 21 and above. We are committed to
responsible consumption — when you drive, never drink. Please #EnjoyResponsibly.