A two-room music experience featuring a curated line-up of international and local artists, connecting fans through shared fandoms
KUALA LUMPUR, 15 June 2026 – Returning this August with a bold new experience, Heineken®’s biggest music event of the year evolves into Heineken® House — a two-room takeover headlined by globally renowned Swedish DJ and producer Axwell.
The dual-room experience pairs energetic performances on the Star Arena mainstage with the more intimate Star Club, a second space designed around a 360-degree center-stage setup that places fans at the heart of the action.
The event brings Heineken®’s global “Fans Have More Friends” platform to life through a music-led experience built on a simple belief: shared passions naturally bring people together. Whether through music, football or Formula 1, shared passions have a unique way of turning strangers into friends.
Across both spaces, Heineken® House brings together a diverse mix of spatial sounds and experiences, creating opportunities for fans to meet new people, discover common interests and connect through the music they love.
Alongside Axwell in the Star Arena main room will also feature regional and local acts including Blink, Dirty Signal, Mr. Yang, Viene and AnnJo. Headlining the Star Club will be Baby J and Tye Turner alongside Ashley Lau, Smooth Brain Girly, Mister Rodrigo and MJ. Heineken® House will take place on 15 August at the XOX Arena, The Arch Galeries, Kuala Lumpur.
MORE MUSIC, MORE CONNECTIONS, MORE REFRESHING EXPERIENCES
Born in ChongQing and brewed since 1958, ChongQing beer is now locally brewed in Malaysia and available nationwide.
SHAH ALAM, 18 May 2026– Rooted in nearly seven decades of Chinese brewing heritage, ChongQing beer has made its debut in Malaysia, introducing a unique Chinese lager inspired by one of China’s most iconic food cultures. Born in ChongQing and brewed since 1958, the easy‑drinking lager is crafted to complement shared dining moments, offering Malaysian consumers a refreshing beer choice designed for togetherness around the table.
Refreshing moments get brighter this Chinese New Year with Somersby’s No-Nonsense Innovation
SHAH ALAM, 14 January 2026 – As families gather and celebrations fill the air this Chinese New Year,Somersby, known for its fruit-flavoured alcoholic drinks, is adding a refreshing way to celebrate with Somersby Shandy! Exclusively available in Malaysia and Singapore, Somersby Shandy marks the brand’s first step into the shandy category, blending the crisp zest of lemonade with a smooth hint of beer. With just 0.5% ABV and conveniently packed in 320ml cans, it’s a crisp and refreshing choice that shows Somersby is more than just a cider brand.
Enjoy festive cheers and irresistible rewards this Lunar New Year, all in the spirit of Brewing Prosperity Together.
SHAH ALAM, 29 December 2025 – As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse, celebrating the festive season where smoothness and prosperity stride side by side. Backed by the prosperous Chinese zodiac designed limited-edition festive packaging, Carlsberg is once again Brewing Prosperity Together 《一起發》— with every sip, every cheer, and every unforgettable reunion.
Heineken® returns this festive season with a reminder worth repeating: Celebrations Are Best When Your Phones Take A Rest.
Always refreshing the moments that matter, Heineken® introduces the all-new 5-Litre Draught Home Bar Package – the ultimate spark for a Phones Off, Tap Onparty. With pub-fresh Heineken® ready to serve wherever the good times flow, every celebration – from Christmas through to the New Year and Chinese New Year – becomes a memorable get-together, full of laughter and genuine connections.
From refreshing, balanced taste to playful AghPay rewards and immersive brewing experiences, Heineken® invites you to discover what makes every sip so special
KUALA LUMPUR, 9th September 2025 — There’s nothing quite like that unmistakable “first sip of “Ahhh” – the refreshing, balanced taste that defines every Heineken®. Brewed to the same recipe and sold in over 190 countries, Heineken® is known for its consistent quality and signature experiences that consumers recognise worldwide.
This year, Heineken® is unveiling fresh and playful experiences that bring the “Agh! to Ahhh” moment to life – inviting consumers to discover what makes every sip so special while exploring new and memorable ways to connect with the brand.
Over 10,000 fans united for a night of bold beats, shared moments and ice-cold Heineken®, headlined by Grammy-winning DJ and Producer Zedd, alongside a line-up of superstar DJs
KUALA LUMPUR, 23rd June 2025 — Heineken® Refresh Your Music, Refresh Your Nights 2025 brought together over 10,000 music lovers at Resorts World Awana, Genting Highlands – bridging genres and social circles in a night of ice-cold refreshment and shared beats. Set against the cool highland air, the finale transformed strangers into music buddies over a shared love for sound and Heineken®.
Fresh Design, Same Iconic Brew “Uncaged” through Bold Projection Display
KUALA LUMPUR, 18th April 2025 – Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade. Continue reading →
Setting the Stage for the Ultimate Refresh Your Music Finale
KUALA LUMPUR, 16 April 2025 — Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.
Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®.
To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®’s dedication to fostering genuine connections at the pop-up events.
Caption: Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers.
Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.
Caption: Heineken® Refreshing Sessions will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots.
Caption: Strangers turn into music buddies – brought together by Heineken®.
These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.
The movement kicked off with a media launch preview at Good Juju Barbell Club, where Heineken® transformed the gym into a high-energy music space fusing unique DJ beats like never before. Guests embraced fresh sounds, stepped outside their musical comfort zones, and experienced an unforgettable night with bold beats, good vibes and the refreshing taste of Heineken®.
Double the Decks, One Epic Sound:
At every REFRESHING SESSION, an epic DJ experience awaits—pushing the boundaries of sound in all the right ways. And the first REFRESHING SESSION’s highlight? A high-octane DJ collab between Blink and DJ Ashley Lau—two powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for what REFRESHING SESSIONS promise every time: bold DJ pairings, fresh musical fusions, and a journey that redefines music discovery—brought together by Heineken®.
Caption: DJs Blink and Ashley Lau set the tone for fresh musical fusions and bold pairings for the upcoming Refreshing Sessions.
Next Stop: Who’s Spinning Next?
Don’t miss the next REFRESHING SESSION landing at QRA, where Heineken® will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Just like at Good Juju Barbell Club, epic DJ experiences await, and strangers will turn into music buddies via the Timeleft app. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to Heineken® on Instagram and Facebook.
Exclusive Rewards:
Attendees of REFRESHING SESSIONS will receive exclusive passes to Heineken® Refresh Your Music 2025 and by purchasing Heineken®, they also stand to win a limited-edition Heineken® vinyl player, bringing the thrill of discovery into their own hands.
Shaun Lim, Marketing Manager of Heineken Malaysia, said, “We’re incredibly excited to bring back Heineken®’s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.”
“This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new faces—all inspired by Heineken®.”
Follow Heineken® on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.
Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.
Scale Up Your Year of the Snake with Carlsberg’s ‘BrewingProsperity Together’ Celebration!
Experience the explosive energy of Chinese New Year 2025 at the legendary CarlsBazaar packed with prosperity and smoothness.
PETALING JAYA, 10 January 2025 – Slide into an exhilarating world where tradition meets innovation at CarlsBazaar, Carlsberg’s vibrant and immersive festive marketplace. Whether it’s reuniting with family, catching up with the squad, or just soaking in the festive feels, CarlsBazaar is the place to be this Year of the Snake. As we continue ‘Brewing Prosperity Together,’ this immersive and Insta-worthy marketplace promises a fusion of cultural modernity, making every moment #BestWithCarlsberg.
