In the lead-up to the upcoming Heineken® House, headlined by Axwell this 15 August, fans came together at the first Heineken® House Sessions party on 20 June at Lane 23, The Exchange TRX, Kuala Lumpur, turning the city’s nightlife scene into an immersive meeting ground for music fans, fresh connections and new friendships.
A two-room music experience featuring a curated line-up of international and local artists,
connecting fans through shared fandoms
KUALA LUMPUR, 15 June 2026 – Returning this August with a bold new experience,
Heineken®’s biggest music event of the year evolves into Heineken® House — a
two-room takeover headlined by globally renowned Swedish DJ and producer Axwell.
The dual-room experience pairs energetic performances on the Star Arena mainstage with
the more intimate Star Club, a second space designed around a 360-degree center-stage
setup that places fans at the heart of the action.
The event brings Heineken®’s global “Fans Have More Friends” platform to life through a
music-led experience built on a simple belief: shared passions naturally bring people
together. Whether through music, football or Formula 1, shared passions have a unique way
of turning strangers into friends.
Across both spaces, Heineken® House brings together a diverse mix of spatial sounds and
experiences, creating opportunities for fans to meet new people, discover common interests
and connect through the music they love.
Alongside Axwell in the Star Arena main room will also feature regional and local acts
including Blink, Dirty Signal, Mr. Yang, Viene and AnnJo. Headlining the Star Club will be
Baby J and Tye Turner alongside Ashley Lau, Smooth Brain Girly, Mister Rodrigo and
MJ. Heineken® House will take place on 15 August at the XOX Arena, The Arch
Galeries, Kuala Lumpur.
MORE MUSIC, MORE CONNECTIONS, MORE REFRESHING EXPERIENCES
Born in ChongQing and brewed since 1958, ChongQing beer is now locally brewed in
Malaysia and available nationwide.
SHAH ALAM, 18 May 2026– Rooted in nearly seven decades of Chinese brewing heritage,
ChongQing beer has made its debut in Malaysia, introducing a unique Chinese lager inspired by one of China’s most iconic food cultures. Born in ChongQing and brewed since 1958, the easy‑drinking lager is crafted to complement shared dining moments, offering Malaysian consumers a refreshing beer choice designed for togetherness around the table.
Refreshing moments get brighter this Chinese New Year with Somersby’s No-Nonsense Innovation
SHAH ALAM, 14 January 2026 – As families gather and celebrations fill the air this Chinese New Year,Somersby, known for its fruit-flavoured alcoholic drinks, is adding a refreshing way to celebrate with Somersby Shandy! Exclusively available in Malaysia and Singapore, Somersby Shandy marks the brand’s first step into the shandy category, blending the crisp zest of lemonade with a smooth hint of beer. With just 0.5% ABV and conveniently packed in 320ml cans, it’s a crisp and refreshing choice that shows Somersby is more than just a cider brand.
Enjoy festive cheers and irresistible rewards this Lunar New Year, all in the spirit of Brewing Prosperity Together.
SHAH ALAM, 29 December 2025 – As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse, celebrating the festive season where smoothness and prosperity stride side by side. Backed by the prosperous Chinese zodiac designed limited-edition festive packaging, Carlsberg is once again Brewing Prosperity Together 《一起發》— with every sip, every cheer, and every unforgettable reunion.
Heineken® returns this festive season with a reminder worth repeating: Celebrations Are Best When Your Phones Take A Rest.
Always refreshing the moments that matter, Heineken® introduces the all-new 5-Litre Draught Home Bar Package – the ultimate spark for a Phones Off, Tap Onparty. With pub-fresh Heineken® ready to serve wherever the good times flow, every celebration – from Christmas through to the New Year and Chinese New Year – becomes a memorable get-together, full of laughter and genuine connections.
From refreshing, balanced taste to playful AghPay rewards and immersive brewing experiences, Heineken® invites you to discover what makes every sip so special
KUALA LUMPUR, 9th September 2025 — There’s nothing quite like that unmistakable “first sip of “Ahhh” – the refreshing, balanced taste that defines every Heineken®. Brewed to the same recipe and sold in over 190 countries, Heineken® is known for its consistent quality and signature experiences that consumers recognise worldwide.
This year, Heineken® is unveiling fresh and playful experiences that bring the “Agh! to Ahhh” moment to life – inviting consumers to discover what makes every sip so special while exploring new and memorable ways to connect with the brand.
Over 10,000 fans united for a night of bold beats, shared moments and ice-cold Heineken®, headlined by Grammy-winning DJ and Producer Zedd, alongside a line-up of superstar DJs
KUALA LUMPUR, 23rd June 2025 — Heineken® Refresh Your Music, Refresh Your Nights 2025 brought together over 10,000 music lovers at Resorts World Awana, Genting Highlands – bridging genres and social circles in a night of ice-cold refreshment and shared beats. Set against the cool highland air, the finale transformed strangers into music buddies over a shared love for sound and Heineken®.
KUALA LUMPUR, 6th June 2025 — Heineken® Refresh 2025 is back—and it’s bigger, bolder and more electrifying than ever. As part of this year’s movement to bring fresh sounds and unexpected social connections, global hitmaker Zedd will take centre stage at Resorts World Awana, Genting Highlands, on 21 June 2025.
With over 10,000 tickets already snapped up within minutes of release, it’s clear that fans are ready to refresh their music—and their crew—for an epic night of music adventure. This overwhelming response reflects Heineken®’s commitment to creating refreshing, boundary-pushing experiences that strike a chord with Malaysia’s ever-evolving music scene.
Now its third edition, Heineken® Refresh Your Music is set to be an unforgettable night where genres collide, friendships spark, and beats drop hard in the cool highland air. Heineken® continues to raise the bar, turning every Refresh moment into more than just a music event — it’s a celebration of music discovery, shared experiences, and fresh connections.
Zedd, the Grammy-winning producer known for chart-toppers like Clarity, The Middle, and Stay, will bring his signature blend of euphoric drops and melodic energy to Malaysia for a one-night-only set that aims to hit all the right notes.
Joining him on the decks is a curated lineup of artists to keep the energy high. First up: HYO of the iconic K-pop group Girls’ Generation, known for her explosive sets and genre-blending style. She’ll be backed by a live choir—delivering a powerful performance that fuses dance beats with soaring vocals for a fresh, unique spin on the music experience. Next up, local favourite Blink brings his signature sound to the stage. Jovynn, a standout name in the local music scene, will go face-to-face with rising techno star AnnJo in an exclusive back-to-back set that pushes the energy even higher. Rounding out the lineup is upcoming duo Beautiful Mistakes, ready to keep the music flowing into the night.
This high-energy celebration is the culmination of the Heineken® Refreshing Sessions, where music came to life and fans flocked to the most unexpected places—gyms, bookstores, supermarkets—proving that great beats don’t need a traditional stage. These surprise pop-ups were crafted to spark new connections and reshape how we experience sound, community, and nightlife.
“Heineken® Refresh is all about breaking boundaries—of sound, of spaces, and of social circles,” said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. “It’s about bringing people together through unexpected music moments, turning strangers into new music buddies, and creating memories over a cool, refreshing Heineken®.”
He added: “From surprise sets in everyday spaces to this spectacular highland finale, every Heineken® Refresh moment is designed to ignite discovery—of new beats, fresh vibes, and meaningful connections. It’s not just a music event, it’s a celebration of what happens when great music, great company, and great beer come together.”
Follow Heineken® on Instagram and Facebook to discover how you could get tickets to Heineken® Refresh Your Music 2025.
Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.
Fresh Design, Same Iconic Brew “Uncaged” through Bold Projection Display
KUALA LUMPUR, 18th April 2025 – Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade. Continue reading