Carlsberg Malaysia Debuts ChongQing Beer, Iconising Decades of Chinese Brewing Heritage Locally

Born in ChongQing and brewed since 1958, ChongQing beer is now locally brewed in
Malaysia and available nationwide.

SHAH ALAM, 18 May 2026– Rooted in nearly seven decades of Chinese brewing heritage,
ChongQing beer has made its debut in Malaysia, introducing a unique Chinese lager inspired by one of China’s most iconic food cultures. Born in ChongQing and brewed since 1958, the easy‑drinking lager is crafted to complement shared dining moments, offering Malaysian consumers a refreshing beer choice designed for togetherness around the table.

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Gallop Prosperously and Smoothly into the Year of the Horse with Carlsberg’s Limited-Edition Cans and Bottles

Enjoy festive cheers and irresistible rewards this Lunar New Year, all in the spirit of Brewing Prosperity Together.

SHAH ALAM, 29 December 2025 – As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse, celebrating the festive season where smoothness and prosperity stride side by side. Backed by the prosperous Chinese zodiac designed limited-edition festive packaging, Carlsberg is once again Brewing Prosperity Together 《一起發》— with every sip, every cheer, and every unforgettable reunion.

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Scale Up Your Year of the Snake with Carlsberg’s ‘BrewingProsperity Together’ Celebration!

Scale Up Your Year of the Snake with Carlsberg’s ‘BrewingProsperity Together’ Celebration!

 Experience the explosive energy of Chinese New Year 2025 at the legendary CarlsBazaar packed with prosperity and smoothness.

 

PETALING JAYA, 10 January 2025 – Slide into an exhilarating world where tradition meets innovation at CarlsBazaar, Carlsberg’s vibrant and immersive festive marketplace. Whether it’s reuniting with family, catching up with the squad, or just soaking in the festive feels, CarlsBazaar is the place to be this Year of the Snake. As we continue ‘Brewing Prosperity Together,’ this immersive and Insta-worthy marketplace promises a fusion of cultural modernity, making every moment #BestWithCarlsberg.

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Carlsberg Cheers to the Fans and the Most Anticipated
Football Showdown

Stefano Clini, Carlsberg Malaysia’s Managing Director

Bringing football fans the best moments and experiences at over 300 viewing parties

SHAH ALAM, 16 November 2022 – The support of fans makes football the greatest game on the
planet and with the most anticipated tournament of the year inching closer, the streets of the nation
will soon be filled with sports buffs looking for the perfect brew to cheer on their favourite teams. As huge lovers of football, Carlsberg celebrates each and every football occasions by calling fans from all over to cheers for their teams and enjoy match-day gatherings, rewards and excitement.

With a track record of throwing some of the liveliest football viewing parties, Carlsberg will be
activating more than 300 celebrations across sports bars, pubs, and eateries nationwide, giving soccer-crazed fans an avenue to cheer on their favourite teams on match days starting from November to mid-December as well as opportunities to bag themselves exciting prizes including the coveted Fizzics machine and exclusive jerseys.

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CARLSBERG PAYS TRIBUTE TO FANS IN LIMITED EDITION ‘CHEERS TO FOOTBALL’ SERIES

A toast to football fans and beer lovers nationwide with attractive prizes and
RM10,000 cash to be won in Carlsberg’s football promotion.

– Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles comes in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world! Continue reading

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

To celebrate its new look, Carlsberg Smooth Draught launches its consumer promotion in Peninsular Malaysia starting from 1st April till 31 May 2021. Get rewarded for your Carlsberg Smooth Draught purchases at restaurants, coffeeshops, food courts, convenience stores and supermarkets. Continue reading

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead!

Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards
including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags,
Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!

Shah Alam, 22 December 2020 – Wishing beer lover Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!

From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! Elevating the festive spirit with greater innovation, Carlsberg brings back the well-acclaimed 3-litre Carlsberg bottles in elegant red and gold at a grandeur 48cm height to be won across all participating outlets nationwide for their beer purchases.

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DOUBLE CHEERS DOUBLE WINNINGS THIS CNY FOR 600 WINNERS OF 3-LITRE CARLSBERG BOTTLE

Carlsberg rewards beer lovers double prosperity with chances to take home limited-edition gigantic Carlsberg bottle, and other exciting prizes!

Kuala Lumpur, 10 January 2020 – Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ offering consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity! Continue reading

CARLSBERG TOASTS TO 2020 WITH “DOUBLE CHEERS, DOUBLE WINNINGS”

Be rewarded this Chinese New Year with a limited-edition gigantic 3-litre Carlsberg bottle, a 3-in-1 Carlsberg Smart Mini Bar with built-in fridge, speaker and charger, premium-designed stem glass and more!

Shah Alam, 23 December 2019 – In Chinese culture, the number 2 is auspicious as it is believed that good things come in pairs. To usher Chinese New Year in the year 2020, beer lovers can anticipate great rewards following Carlsberg’s CNY tagline “Double Cheers. Double Winnings.”, inspired by the auspicious and unique occurrence of the year 2020!

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Carlsberg Red Barley Back for The Reds

Carlsberg x Liverpool FC – Carlsberg Red Barley 2019

Carlsberg unites Liverpool FC fans with more of its special-edition
commemorative brew

SHAH ALAM, 11 September 2019 – Carlsberg Malaysia is paying tribute to the indomitable spirit of Liverpool FC with 2,500 bottles of its special-edition Carlsberg Red Barley for the second time this year, in response to the overwhelming enthusiasm from Malaysian fans. Continue reading