A two-room music experience featuring a curated line-up of international and local artists, connecting fans through shared fandoms
KUALA LUMPUR, 15 June 2026 – Returning this August with a bold new experience, Heineken®’s biggest music event of the year evolves into Heineken® House — a two-room takeover headlined by globally renowned Swedish DJ and producer Axwell.
The dual-room experience pairs energetic performances on the Star Arena mainstage with the more intimate Star Club, a second space designed around a 360-degree center-stage setup that places fans at the heart of the action.
The event brings Heineken®’s global “Fans Have More Friends” platform to life through a music-led experience built on a simple belief: shared passions naturally bring people together. Whether through music, football or Formula 1, shared passions have a unique way of turning strangers into friends.
Across both spaces, Heineken® House brings together a diverse mix of spatial sounds and experiences, creating opportunities for fans to meet new people, discover common interests and connect through the music they love.
Alongside Axwell in the Star Arena main room will also feature regional and local acts including Blink, Dirty Signal, Mr. Yang, Viene and AnnJo. Headlining the Star Club will be Baby J and Tye Turner alongside Ashley Lau, Smooth Brain Girly, Mister Rodrigo and MJ. Heineken® House will take place on 15 August at the XOX Arena, The Arch Galeries, Kuala Lumpur.
MORE MUSIC, MORE CONNECTIONS, MORE REFRESHING EXPERIENCES
Heineken® returns this festive season with a reminder worth repeating: Celebrations Are Best When Your Phones Take A Rest.
Always refreshing the moments that matter, Heineken® introduces the all-new 5-Litre Draught Home Bar Package – the ultimate spark for a Phones Off, Tap Onparty. With pub-fresh Heineken® ready to serve wherever the good times flow, every celebration – from Christmas through to the New Year and Chinese New Year – becomes a memorable get-together, full of laughter and genuine connections.
From refreshing, balanced taste to playful AghPay rewards and immersive brewing experiences, Heineken® invites you to discover what makes every sip so special
KUALA LUMPUR, 9th September 2025 — There’s nothing quite like that unmistakable “first sip of “Ahhh” – the refreshing, balanced taste that defines every Heineken®. Brewed to the same recipe and sold in over 190 countries, Heineken® is known for its consistent quality and signature experiences that consumers recognise worldwide.
This year, Heineken® is unveiling fresh and playful experiences that bring the “Agh! to Ahhh” moment to life – inviting consumers to discover what makes every sip so special while exploring new and memorable ways to connect with the brand.
Over 10,000 fans united for a night of bold beats, shared moments and ice-cold Heineken®, headlined by Grammy-winning DJ and Producer Zedd, alongside a line-up of superstar DJs
KUALA LUMPUR, 23rd June 2025 — Heineken® Refresh Your Music, Refresh Your Nights 2025 brought together over 10,000 music lovers at Resorts World Awana, Genting Highlands – bridging genres and social circles in a night of ice-cold refreshment and shared beats. Set against the cool highland air, the finale transformed strangers into music buddies over a shared love for sound and Heineken®.
KUALA LUMPUR, 6th June 2025 — Heineken® Refresh 2025 is back—and it’s bigger, bolder and more electrifying than ever. As part of this year’s movement to bring fresh sounds and unexpected social connections, global hitmaker Zedd will take centre stage at Resorts World Awana, Genting Highlands, on 21 June 2025.
With over 10,000 tickets already snapped up within minutes of release, it’s clear that fans are ready to refresh their music—and their crew—for an epic night of music adventure. This overwhelming response reflects Heineken®’s commitment to creating refreshing, boundary-pushing experiences that strike a chord with Malaysia’s ever-evolving music scene.
Now its third edition, Heineken® Refresh Your Music is set to be an unforgettable night where genres collide, friendships spark, and beats drop hard in the cool highland air. Heineken® continues to raise the bar, turning every Refresh moment into more than just a music event — it’s a celebration of music discovery, shared experiences, and fresh connections.
Zedd, the Grammy-winning producer known for chart-toppers like Clarity, The Middle, and Stay, will bring his signature blend of euphoric drops and melodic energy to Malaysia for a one-night-only set that aims to hit all the right notes.
Joining him on the decks is a curated lineup of artists to keep the energy high. First up: HYO of the iconic K-pop group Girls’ Generation, known for her explosive sets and genre-blending style. She’ll be backed by a live choir—delivering a powerful performance that fuses dance beats with soaring vocals for a fresh, unique spin on the music experience. Next up, local favourite Blink brings his signature sound to the stage. Jovynn, a standout name in the local music scene, will go face-to-face with rising techno star AnnJo in an exclusive back-to-back set that pushes the energy even higher. Rounding out the lineup is upcoming duo Beautiful Mistakes, ready to keep the music flowing into the night.
This high-energy celebration is the culmination of the Heineken® Refreshing Sessions, where music came to life and fans flocked to the most unexpected places—gyms, bookstores, supermarkets—proving that great beats don’t need a traditional stage. These surprise pop-ups were crafted to spark new connections and reshape how we experience sound, community, and nightlife.
“Heineken® Refresh is all about breaking boundaries—of sound, of spaces, and of social circles,” said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. “It’s about bringing people together through unexpected music moments, turning strangers into new music buddies, and creating memories over a cool, refreshing Heineken®.”
He added: “From surprise sets in everyday spaces to this spectacular highland finale, every Heineken® Refresh moment is designed to ignite discovery—of new beats, fresh vibes, and meaningful connections. It’s not just a music event, it’s a celebration of what happens when great music, great company, and great beer come together.”
Follow Heineken® on Instagram and Facebook to discover how you could get tickets to Heineken® Refresh Your Music 2025.
Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.
Setting the Stage for the Ultimate Refresh Your Music Finale
KUALA LUMPUR, 16 April 2025 — Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.
Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®.
To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®’s dedication to fostering genuine connections at the pop-up events.
Caption: Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers.
Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.
Caption: Heineken® Refreshing Sessions will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots.
Caption: Strangers turn into music buddies – brought together by Heineken®.
These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.
The movement kicked off with a media launch preview at Good Juju Barbell Club, where Heineken® transformed the gym into a high-energy music space fusing unique DJ beats like never before. Guests embraced fresh sounds, stepped outside their musical comfort zones, and experienced an unforgettable night with bold beats, good vibes and the refreshing taste of Heineken®.
Double the Decks, One Epic Sound:
At every REFRESHING SESSION, an epic DJ experience awaits—pushing the boundaries of sound in all the right ways. And the first REFRESHING SESSION’s highlight? A high-octane DJ collab between Blink and DJ Ashley Lau—two powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for what REFRESHING SESSIONS promise every time: bold DJ pairings, fresh musical fusions, and a journey that redefines music discovery—brought together by Heineken®.
Caption: DJs Blink and Ashley Lau set the tone for fresh musical fusions and bold pairings for the upcoming Refreshing Sessions.
Next Stop: Who’s Spinning Next?
Don’t miss the next REFRESHING SESSION landing at QRA, where Heineken® will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Just like at Good Juju Barbell Club, epic DJ experiences await, and strangers will turn into music buddies via the Timeleft app. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to Heineken® on Instagram and Facebook.
Exclusive Rewards:
Attendees of REFRESHING SESSIONS will receive exclusive passes to Heineken® Refresh Your Music 2025 and by purchasing Heineken®, they also stand to win a limited-edition Heineken® vinyl player, bringing the thrill of discovery into their own hands.
Shaun Lim, Marketing Manager of Heineken Malaysia, said, “We’re incredibly excited to bring back Heineken®’s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.”
“This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new faces—all inspired by Heineken®.”
Follow Heineken® on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.
Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.
Elevate Your Lunar New Year Celebrations This Year with Heineken®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!
KUALA LUMPUR, 8th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.
Heineken Malaysia Berhad commits RM1 million to ‘Raise Our Bars’, an initiative aimed at bringing life back to Malaysia’s bars and pubs
KUALA LUMPUR, 6 May 2020: Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched a new platform to help bars and pubs recover from financial difficulties after the Movement Control Order (MCO) is lifted. The platform, named ‘Raise Our Bars’, allows Malaysian consumers to buy a voucher for a beer, stout or cider from their favourite bar, and receive an additional one free of charge when they redeem it. Continue reading →
Heineken®’s Brand Ambassadors welcoming guests at the Heineken® Star Serve Final 2018 at Black Box, Publika
Malaysia has a new ‘star’ bartender, as the Heineken® Star Serve 2018 winner was crownedtoday at Blackbox, Publika. In a tightly-contested finale, eight of Malaysia’s finest bartenders went head-to-head to bag the title of the best Heineken® bartender in Malaysia, with Edilon C. Cauilanfrom The Beer Factory, Raja Udaemerging victorious. Continue reading →
Daimler Kenn Cagas from The Beer Factory, Kota Kinabalu (left) duels with Richard Jugie from The Sarawak Club, Kuching to decide who will start the perfect pour ritual in the tie-breaker round of the Heineken® Star Serve National Finals 2017.
Hosted by HEINEKEN Malaysia Star Academy, the Heineken Star Serve returned for the 4th year to continue its search for Malaysia’s best bartender. Eight of the finest bartenders going head to head to pour the perfect pint of Heineken® draught beer. Daimler Kenn Cagas, all the way from The Beer Factory Kota Kinabalu was named Malaysia’s Hero of the Year and will be going on an all-expenses-paid trip to Amsterdam to explore the Heineken® Experience.Continue reading →
Heineken Malaysia Berhad commits RM1 million to ‘Raise Our Bars’, an initiative aimed at bringing life back to Malaysia’s bars and pubs
