Outside the stadium
Carlsberg has always been everyone’s favorite football mate. Nothing makes a game more exciting than having an ice-cold Carlsberg sitting next to you on your favorite sports bar as you scream at the top of your lungs to cheer your team on, right?
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10 fans to Play on the Pitch with great football legends at Stade de Lyon in France
Carlsberg Malaysia launching the Play on Pitch campaign to offer 10 Malaysians a once-in-a-lifetime chance to watch UEFA EURO 2016™ Semi-Final live
Carlsberg is heating up the local football scene through a number of exciting activities leading to the UEFA EURO 2016™. As the official beer of the tournament, Carlsberg is offering fans a chance to watch the semi-final live in France and experience what it’s like to be a football star and ‘Play on Pitch’ at Stade de Lyon, the official stadium of the UEFA EURO 2016™ where football heroes will be scoring goals – giving fans probably the best football adventure ever! Access to this event is exclusively held by Carlsberg and only 100 winners from around the world will have the chance to participate. Continue reading
Is work-life balance a luxury or necessity? To Kronenbourg 1664, it is an increasing popular movement where the no. I French premium brew in Malaysia enables and enhances the quality moments via its ‘Taste the French Way of Life’ campaign. Continue reading
Connor’s Stout Porter, a premium draught by Carlsberg Malaysia, unmasked its brand new identity to pair with its perfectly refined brew crafted to suit today’s discerning stout drinkers. Continue reading
One lucky Malaysian turned millionaire when he emerged the winner of Carlsberg Malaysia’s 2015 Chinese New Year Millionaire contest, on March 17, going home RM1,000,000 richer. The windfall is Carlsberg Malaysia’s single largest cash sum to be awarded to a sole individual, who had also earlier won a RM13,888 cash prize along with 13 other finalists. Continue reading
For lucky Carlsberg consumers, 2015 is proving to be a lucrative start as seven potential millionaires sailed smoothly into an unexpected windfall of cash prizes worth RM13,888 each thanks to the brand’s Chinese New Year promotion.
This definitely marks a smooth start to the Year of the Sheep for the seven finalists as they now gear up to compete against 31 other ‘Carlsberg Millionaire’ hopefuls to take home RM1 million in cash come March. Continue reading
Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, prepares to light the Dragon Cannon to trigger the launch of Carlsberg’s 2015 Chinese New Year campaign.
Ushering in the Year of the Sheep with a nautical touch, Carlsberg Malaysia’s Chinese New Year (CNY) campaign is wishing consumers “Smooth sailing in a year of abundance” as it bids goodbye to the tumultuous events of the Year of the Horse to welcome a year of serenity, security and one that is simply smoother. At its CNY campaign launch celebration, Carlsberg symbolically embarked on a ‘smooth’ journey into the Year of the Sheep by setting sail in a regal ‘Carlsberg Smooth Sailing Ship’ to mark the auspicious occasion of a new beginning. Continue reading
Smoother sailing days are expected for the upcoming new lunar year as the challenging times in the Year of the Horse come to an end. For Carlsberg, the Year of the Sheep has an especially significant meaning as the brewery was originally founded in Denmark under this Chinese zodiac sign in 1847. With double the reason to celebrate the year of this animal sign, Carlsberg Malaysia is unleashing even more prosperity and good fortune on its consumers with a bounty of cash prizes. Continue reading
It was mere weeks ago when Carlsberg hosted the getaway of a lifetime for its consumers at the Ultimate Football Retreat in Avani Sepang Goldcoast Resort. The weekend was a one-of-its-kind football fans’ fantasy come to life, as they got up close and personal with four living legends of Barclays Premier League – Dennis Wise, Gianfranco Zola, Steve Mcmanaman and Sol Campbell! Continue reading
Fans arrived early to commemorate Carlsberg’s ‘Ultimate Football Retreat’.
Carlsberg, as the official beer of Barclays Premier League (BPL), fulfilled the dreams of more than 300 football diehards to meet their football heroes in the flesh, as it kicked-off the Ultimate Football Retreat recently at AVANI Sepang Goldcoast Resort.
This once-in-a-lifetime experience rewarded Carlsberg consumers from Malaysia and Hong Kong to a football weekend getaway of watching big matches live on big HD screens, meeting four BPL legends, Dennis Wise, Steve McManaman, Gianfranco Zola and Sol Campbell as well as the chance for four luckiest consumers to win an all-expense paid trip to the UK to watch a BPL match live. Continue reading