Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, prepares to light the Dragon Cannon to trigger the launch of Carlsberg’s 2015 Chinese New Year campaign.
Ushering in the Year of the Sheep with a nautical touch, Carlsberg Malaysia’s Chinese New Year (CNY) campaign is wishing consumers “Smooth sailing in a year of abundance” as it bids goodbye to the tumultuous events of the Year of the Horse to welcome a year of serenity, security and one that is simply smoother. At its CNY campaign launch celebration, Carlsberg symbolically embarked on a ‘smooth’ journey into the Year of the Sheep by setting sail in a regal ‘Carlsberg Smooth Sailing Ship’ to mark the auspicious occasion of a new beginning. Continue reading
