Tiger Beer launches its 2024 ‘Cheers to a Bolder Tomorrow’ campaign

Posted on January 13, 2024 by TheGoodGoodGuy

Tiger Beer is encouraging Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead.

11^th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

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HEINEKEN® BRINGS MORE ‘HEI’ TO GONG HEI FATT CHOY

Posted on January 11, 2024 by TheGoodGoodGuy

Elevate Your Lunar New Year Celebrations This Year with Heineken^®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

KUALA LUMPUR, 8^th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken^® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.

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Cheers to a Bolder Tomorrow with Tiger this Year of the Dragon

Posted on December 18, 2023 by TheGoodGoodGuy

Tiger is ushering in the new year with exciting nationwide promotions, in-mall experiences, exclusive merchandise, as well as a ‘Bolder Tomorrow’ Instagram Filter specially for Malaysians

18^th December 2024, KUALA LUMPUR – People often set goals for the new year, but don’t always take the time to acknowledge the progress they have made. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead. This is why the brand is kicking off its CNY 2024 campaign with even more exciting activations and promotions to “Cheers to a Bolder Tomorrow” together.

Tiger will be taking over the concourse area of selected malls as consumers shop in preparation for the auspicious celebration. Larger-than-life on-ground activations will be available at Sunway Velocity (Kuala Lumpur) from 11^th to 28^thJanuary, Gurney Plaza (Penang) from 24^thJanuary to 12^th February, and Ipoh Parade (Ipoh) from 23^rd January to 9^th February where shoppers can win exclusive merchandise. Up for grabs are prizes such as limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and even a personalised Tiger 6-can-pack with customised greetings for loved ones sure to elevate the festive cheer.

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Celebrate the magic of the Mid-Autumn Festival with Guinness Mooncakes

Posted on September 27, 2023 by TheGoodGoodGuy

The Beer Factory (TBF) and Guinness Malaysia have collaborated once again to release the limited-edition Guinness Snowskin Mooncakes for 2023; available for purchase on TBF’s website.

KUALA LUMPUR, 19^th September 2023: The Mid-Autumn festival is just around the corner, and that only means one thing – it is time for delectable mooncakes! This year, The Beer Factory (TBF) has once again partnered with Malaysia’s favourite stout, Guinness, to create the limited-edition Guinness Snowskin Mooncakes.

This time around, the limited-edition mooncakes offer a more pronounced and balanced taste profile. The combination of alcohol-infused golden bean paste centre, coupled with deep roasted flavours of Guinness and chocolate-infused lotus paste, packaged with the velvety snowskin creates a harmonious and magical taste experience.

Housed in packaging designed with a blend of modernity and a touch of retro to capture the essence of the festival, two pieces of mooncakes are priced at RM88. Ideal for gifting, or even to be savoured together with loved ones, fans can make their purchases via TBF’s website, while stocks last.

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GUINNESS FLAVOUR BY FIRE IGNITES UNFORGETTABLE FLAVOURS AND EXPERIENCES

Posted on August 29, 2023 by TheGoodGoodGuy

Head Down to Sentul Depot For A Tantalising Culinary Experience Available Only This Weekend!

Kuala Lumpur, 18th August 2023 – The Guinness Flavour By Fire Festival at Sentul Depot is the place to be this weekend! As you step onto the festival grounds, your senses will be ignited with tantalising aromas, mouth-watering cuisine, and vibrant sights and sounds. This is far from your average festival – it’s a blazing revelry that combines the tantalising fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories and sending your taste buds on a journey beyond the ordinary.

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Carlsberg Smooth Draught Fires-Up the Senses with theReturn of ‘Real Spicy, Real Smooth’

Posted on August 25, 2023 by TheGoodGoodGuy

Be part of a sensorial excursion that celebrates the duet of smooth and spicy, all under one
enigmatic space!

PETALING JAYA, 17 August 2023 – Building on its success of captivating the taste buds of avid foodies last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth returns to the fore with an even more enticing and thrilling food and beer escapade. As a brand that takes pride in delivering memorable exBEERiences, the Real Spicy Real Smooth campaign promises a new take on the unique gastronomic expedition, crafted to evoke a harmonious union between fiery delicacies complemented by the smoothness of Carlsberg Smooth Draught.

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GUINNESS FLAVOUR BY FIRE BLAZES BACK WITH FIERY INFUSIONS

Posted on July 16, 2023 by TheGoodGoodGuy

Firing Up The Grills, Renowned Chefs Take Malaysians Beyond The Ordinary
At Upcoming Festival

KUALA LUMPUR, 13^th July 2023 – Guinness Malaysia invites fans and food enthusiasts to come together and discover a taste experience beyond the ordinary, made possible through the power of fire and infusion. Guinness Flavour By Fire returns with a bigger line-up of renowned chefs to fire up the flavours of Guinness-infused flame-cooked foods to entice your taste buds. Level up and savour the extraordinary, happening this 18^th – 20^th August at Sentul Depot, Kuala Lumpur, and 2^nd – 3^rd September at Fort Cornwallis, Penang.

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Tiger Beer – Boldly Asian, Globally Acclaimed, marking stripes around the world since 1932

Posted on May 31, 2023 by TheGoodGoodGuy

Tiger Beer is celebrating its incredible, bold journey against the odds through an array of engaging activities – including the immersive Tiger Den – to inspire fans to be courageous and pursue their passions.

Before 1932, it was believed that you couldn’t brew beer in the tropical heat. Yet, Tiger defied the odds to create a globally acclaimed lager, born in the streets of Asia. Now, this bold lager has made its mark in over 60 countries and counting, all while continually empowering its fans. With an array of unique experiences lined up from now until 9^th July, Tiger wants Malaysians to have the same courageous spirit to overcome the odds and pursue their passions when faced with challenges through its “Boldly Asian, Globally Acclaimed” campaign.

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Make it “Our Day to Remember” with the Guinness St. Patrick’s Celebration

Posted on March 20, 2023 by TheGoodGoodGuy

Guinness Brand Ambassadors at the Guinness St. Patrick_s 2023 celebration.resized

Guinness is bringing fans together to celebrate their lucky charms and commemorate their good times with the Guinness St. Patrick’s anthem on social media to unlock exclusive merchandise.

1^st March 2023, KUALA LUMPUR – Guinness Malaysia is back with a month-long celebration for fans to celebrate the good times this St. Patrick’s Day. Guinness Malaysia’s 2023 St. Patrick’s celebration, “Our Day to Remember”, is all about bringing fans together to celebrate their loved ones – their true lucky charms – as they commemorate the good times with Guinness. With a series of activations happening at participating bars and pubs from now until the end of March, the brand has lined up an array of activities, games, and giveaways for fans to celebrate.

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Tiger Launches its 2023 Chinese New Year Campaign – ‘Cheers to Bold Beginnings’

Posted on January 6, 2023 by TheGoodGoodGuy

Tiger rallies Malaysians to take a pause, celebrate and re-energize for an even bolder tomorrow this Chinese New Year.

5^th January 2023, KUALA LUMPUR – Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY.

Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.

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