Carlsberg kicks off search for next passionate football fan

Posted on February 13, 2014 by TheGoodGoodGuy

Carlsberg recently kicked off its ‘Price of Passion 2’ challenge at the Barclays Premier League (BPL) viewing party featuring the live match between two BPL giants, Liverpool and Arsenal. The winner of the contest will get to experience an exciting Carlsberg VIP BPL experience, with the chance to watch their favourite team in a live match in the United Kingdom later this season.

As the official beer of the BPL for three consecutive seasons starting with 2013/2014, Carlsberg is giving Malaysian footie fans a true taste of the Premier League. Fans familiar with Price of Passion would know that the reward is totally worth the effort to demonstrate how far one would go in the name of football.

Photo 4 (1) Just ask ‘Price of Passion 1’ winner, Low Kah Wai. The 23-year-old Arsenal fan boldly took on the challenge and successfully fulfilled his pledge. As a result, he scored an all-expenses-paid trip for two from Carlsberg to watch his favourite BPL team, the Gunners, in action at Old Trafford against Manchester United.

Low said, “It was truly an awesome experience. We were picked up by a friendly Carlsberg brand ambassador at the airport, chauffeured to a trendy hotel in the city and served meals fit for football legends. Being escorted every step of the way made us feel like stars or Hollywood celebrities, it was an experience fit for a VIP. The challenge that I took on for my favourite team was well worth it, and Carlsberg made it all possible,” he exclaimed.

In addition to the launch of ‘Price of Passion 2’, Carlsberg also gave its fans the opportunity to walk away with exclusive signed Arsenal and Liverpool merchandise. With both football clubs having Carlsberg as their official beer, fans participated and won premium, limited edition merchandise. The sporty ambiance was further enhanced by hearty snacks and ice cold Carlsberg from Malaysia’s most preferred beer brand.

Juliet Yap, Marketing Director of Carlsberg Malaysia, said: “As the official beer of the Premier League, we are privileged to have the rights, access and network that allow us to bring unique experiences to Malaysian fans. ‘Price of Passion’ is one way and we will continue to bring Carlsberg and football lovers more memorable and rewarding moments. Our position as the BPL’s official beer allows us to engage with our consumers and share their passion for the beautiful game.”

Carlsberg’s ‘Price of Passion 2’ challenge is open for pledges until February 28, 2014. Participating is as simple as going to Carlsberg’s Facebook page and making a pledge to carry out an act that is testament to a Carlsberg fan’s passion for football. Pledges will also be accepted during Carlsberg viewing parties. Shortlisted fans will then be assessed by a panel of judges on the creativity and passion of their pledges to determine the second ‘Price of Passion’ winner. The winner will then be asked to fulfil his pledge and before he knows it, will be on his way to the UK for the BPL experience of a lifetime.

Gallop into the Year of the Horse with Carlsberg to unleash success and prosperity

Posted on February 4, 2014 by TheGoodGoodGuy

With the thunder of hooves auspiciously heralding the Year of the Horse, Malaysia’s most preferred beer brand, Carlsberg, unveiled its Chinese New Year campaign with a magnificent media launch fittingly held at the prestigious Selangor Turf Club (STC) at the auspicious time and date of 11:11am on January 11.

Given the cultural significance of the Chinese zodiac sign of the horse in the eyes of the Chinese community, Carlsberg welcomed the lunar new year by presenting a special horse race named the ‘Carlsberg Golden Success Cup’ to symbolically unleash success and good fortune in leaps and bounds for consumers and customers of the brand.

In keeping with tradition, the launch itself was filled with pomp and ceremony that started with the arrival of Carlsberg Malaysia managing director Henrik Juel Andersen in a horse-drawn chariot to the beat of Chinese drums, followed by the appearance of eight “Fook Gods” (Gods of Prosperity), and a riveting lion dance performance by multiple world-champion troupe, Kun Seng Keng Dragon Lion Dance Association.

The launch also unveiled the striking creative of the Carlsberg Chinese New Year campaign from behind a 10-foot tall door embellished with mock gold coins, reminiscent of an ancient palace entrance in olden day China.

The artistic creative depicted a liquid-like golden horse on its hind legs appearing from the rich golden beer gushing out from a Carlsberg bottle. The majestic and magnificent look and feel of the creative as well as the tagline that was unveiled represents Carlsberg’s call to consumers to unleash their success and good fortune when they open a bottle of Carlsberg.

Andersen said, “Carlsberg has always taken the time to pay homage to and show appreciation for Chinese customs and traditions, and more so during this time of the year. As we bid goodbye to the Year of the Snake, we are racing into the new lunar year with speed and energy to spread success and good fortune to all our consumers and customers.”

“The horse is a strong and noble animal. Its magnificence is clearly reflected in our Chinese New Year campaign creative and it is Carlsberg’s call to consumers to take charge and be bold as they pursue every happiness and success that await.”

In what was arguably the most auspiciously symbolic race of the year for the brand, the ‘Carlsberg Golden Success Cup’ saw jockeys and horses vie wholeheartedly to gain the lead, and win the prestigious trophy and cash prize of RM75,000 as the crowd cheered them on in a hearty welcome to the upcoming Year of the Horse.

Andersen said that the horse race was also a part of Carlsberg’s quest to encourage consumers to boldly embrace the year ahead. “The horse has long played an integral role in the history of China, be it for transportation, to fight battles, as entertainment for its emperors and even in Chinese mythology. What better way to usher in the Year of the Horse than with this horse race that embodies the energy and strength that we wish for our consumers to achieve golden success in the lunar new year.”

He added, “We have already begun sharing good fortune and prosperity with our Chinese New Year ang pow giveaways through the consumer promotion nationwide. With over 80,000 cash prizes and giveaways up for grabs, we are happy to see thousands of our consumers being rewarded with ang pows as a result. This is our way of saying “thank you” to our loyal consumers.”

To participate in the promotion, Carlsberg consumers just need to check the bottle cap liner when they open either a large bottle of Carlsberg, Asahi Super Dry or Royal Danish Stout at participating outlets. With a total of 30 big ang pow of RM8,888 each and 3,000 ang pow worth RM388 each to be given away by February 14, Carlsberg consumers should not miss the opportunity to be on the receiving end of good fortune from the brand. To add excitement to the campaign, consumers who submit a contest form could also stand to win RM888 and bonus prizes. Four bonus round draws will take place during the campaign, where a total of 40 units of 50” Sharp LED televisions as bonus prizes can be won.

To bring family and friends closer together during the festive season, Carlsberg is the official beer sponsor of the promotional roadshow for the Chinese New Year movie “Ah Beng – Mission Impossible’, a Malaysian production featuring local artistes Jack Lim who plays ‘Ah Beng’, as well as Jeff Chin, Yumi Wong, Gan Mei Yan and Chen Keat Yoke. As part of the roadshow, the cast will visit 20 Carlsberg affiliated food courts in Klang, Ipoh, Butterworth and other parts of Penang to meet and greet consumers. Consumers who purchase two buckets of Carlsberg during the activity stand a chance to get an autographed photo of ‘Ah Beng’ and the other stars.

Andersen concluded, “As the Lunar New Year strides closer day by day, it is vital to celebrate new beginnings and to spend time with family and friends as it gives people a chance to strengthen bonds and renew ties. And like every other year, what is a reunion or gathering in the Year of the Horse without an icy cold Carlsberg?”

For more information on the consumer promotion and other festive activities lined up, go to facebook.com/Carlsberg or carlsbergmalaysia.com.my.

Tiger FC: An Extra Large Serving of Football

Posted on December 5, 2013 by TheGoodGoodGuy

Over 500 fans celebrate an unbeatable football experience
at the Tiger FC Big Away Game at Souled Out, Sri Hartamas

Kuala Lumpur, 1 Dec 2013 – Football fans from across the Klang Valley had every reason to celebrate as the football experiential experts, Tiger FC brought their trademark Tiger FC Big Away Game Souled Out, Sri Hartamas on Sunday evening. Over 500 true blue footie fans congregated at Souled Out’s terraces for an evening of football action, games and all-round fun. Continue reading →

Carlsberg Strikes with 1st of its Kind “Strikr” App!

Posted on November 27, 2013 by TheGoodGoodGuy

Carlsberg as official beer of Barclays Premier League (BPL) recently introduced its Strikr app in Malaysia.

Malaysians can now show their support for their favourite BPL clubs as they celebrate and share their emotional ups and downs as they follow their team’s performance.

Strikr, which is available from Apple and Google Play stores, can measure the mood of every team’s fans, thanks to an advanced algorithm. As a result it will show the effect of jaw-dropping goals, unbelievable saves and fancy footwork on the pitch on fans’ emotions.

Developed in collaboration with Twitter, Strikr uses real-time Twitter hashtags and conversations to generate a highly relevant and unique feed for each user. The free app was earlier launched by Carlsberg Global.

Strikr users are required to connect through Twitter, select the teams and players they are interested in, and be part of the conversation in real-time, follow the live scores, get real-time alerts on match events and show their support to players and teams.

And one feature, called Trophy Tweets, even gives fans the chance to get their tweet featured on perimeter boards at selected Premier League clubs during matches. This simply means wise words of support by a fan could be seen by the Premier League’s massive cumulative audience of 4.7 billion people!

The launch took place at a Carlsberg hosted football viewing party held at the latest sports bar in town, Score, which saw Liverpool matched up against Everton while Arsenal faced Southampton in a clash of league powerhouses.

To get BPL fans excited about the much anticipated matches, the country’s No. 1 most preferred beer brand gave away authentic Liverpool merchandise to fans who participated in the “Guess the Score and Win” contest.

Juliet Yap, Marketing Director of Carlsberg Malaysia, said: “As the official beer sponsor of the Premier League, we have access to exclusive rights and the network to bring a uniquely Carlsberg BPL experience to our fans and football diehards in the country.”

“At Carlsberg, we are committed to making each football experience with the brand an inimitable and memorable one. Our association to football goes beyond a one-off activity. We have a strong football heritage spanning almost 40 years and this has played a key role in building a loyal following of footie fans both in Malaysia and worldwide.”

In addition to the Strikr app, the Carlsberg BPL experience is also about rewarding consumers via its numerous contests with premium BPL merchandise and giving those lucky ones the chance to watch their favourite teams in action in the United Kingdom.

Guests at the viewing party also took part in fun interactive football games on the X-Box Kinect and i-Pad, while victories, be it on screen or online, were toasted with cold glasses of Carlsberg!

“In addition to watching the matches, football fans will be able to get the latest updates, rankings, match details and much more with our newly unveiled app. There’s nothing like Malaysian BPL fans being able to engage in real time with billions of fellow fans from all over the world, and this international tribute to the world’s favourite sport truly Calls for a Carlsberg!” she added.

Throughout the 2013/2014 BPL season, Carlsberg Malaysia will continue to offer money-can’t-buy experiences, including all inclusive trips to watch BPL matches live, authentic jerseys and other merchandise as part of their official partnership with the Premier League.

To download Strikr, go to the Apple Store http://bit.ly/169CEOA and Google Play Store http://bit.ly/196jabP.

For more information on Carlsberg’s BPL viewing parties and other activities, visit www.facebook.com/Carlsberg

List of Upcoming Malaysian Meditation Retreats For a Good Good Mind

Posted on October 11, 2013 by TheGoodGoodGuy

It’s close to the end of the year and It’s that time of the year when work and business activities slows down. Why not reset and defragmentize your mind via a meditation retreat. After all it’s a cheap holiday away from the stressful, creativity dulling and individuality crushing dysfunctions of modern life.

Bellow are a list the upcoming malaysian meditation retreats that we could find.

October

November

December

January – June 2014

Schedule of Upcoming 10 days Meditation Retreats from 2013 to 2014 at Malaysia Vipassana Centre ( Gambang Plantations, Pahang and Penang )

November 24 – November 29, 2014

5 day Meditation Retreat @ Hui Deng Cultivation Section, Ipoh Kuan Yim Theom Temple; Ipoh Prajna Temple By Venerable Sik Ji Chi

GAB CELEBRATES OKTOBERFEST ACROSS MALAYSIA

Posted on October 5, 2013 by TheGoodGoodGuy

Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen with the GAB Management Team celebrates Octoberfest

Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia kicked off its month-long Oktoberfest celebration today at Tujo Bar-serrie at Ascott in the heart of Kuala Lumpur. GAB’s Oktoberfest campaign was officially launched after a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebrations held worldwide today.

At the launch event, Hans Essaadi, Managing Director of GAB shared, “Oktoberfest has historically been a time of celebration and merriment amongst family and friends, featuring good food, great beers and an all-round unforgettable time. This year, GAB has planned even more exciting and engaging activities and I am confident that with our award-winning portfolio of beers, we will once again set the standard among our loyal consumers for providing drinking experiences that are both fresh and engaging.”

As the fifth year running that GAB is organising this globally-renowned celebration in a big way right here in Malaysia, this year’s Oktoberfest celebrations will include a series of 14 historically themed parties nationwide, special promotions featuring a special edition 1 litre Ceramic Oktoberfest Mug and GAB’s entire portfolio of award-winning beers, including the original Paulaner Oktoberfest Bier.

“We at GAB are especially proud to continue making the Paulaner Oktoberfest Bier available for our consumers, which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest. Be sure to try out this distinctive, limited edition lager at the selected outlets offering it during our Oktoberfest celebrations,” said Essaadi.

During the launch event, guests were able to sample authentic German Oktoberfest cuisine, as well as traditional Oktoberfest activities including traditional German folk dances, beer mug holding competitions and ‘Nail the Wood’, a traditional German game which requires participants to have both power and accuracy. Adding to the celebratory air was the presence of Crown Prince Ludwig, Princess Therese and their royal procession who brought a historical touch to the event. The royal entourage regaled participants with interesting tales from times long past.

During the month-long Oktoberfest celebrations, consumers will be able to enjoy:

– Oktoberfest Nationwide Consumer Promotions

A 1 Litre Ceramic Oktoberfest Mug filled with your favorite GAB brew, whether it’s Tiger, Guinness, Heineken, Kilkenny, Strongbow or Paulaner this entire month from 7th October to 3rd November at participating GAB outlets across the country. The best part of this promotion is that the first refill of your 1 Litre Ceramic Oktoberfest Mug is absolutely free! Now that’s what you call an Oktoberfest promotion.

Oktoberfest Outlet Events

GAB will be bringing the Oktoberfest celebration to consumers across the country through a series of 14 themed parties at popular watering holes nationwide. The parties will be centred around different aspects of the Oktoberfest celebrations, whether it’s the royal wedding, the celebration of traditional German cuisine (also known as ‘Schmankerl’) or the iconic Oktoberfest parade and carnival. At each of these events, attendees can expect an evening filled with good food from around the world, the original Oktoberfest beer, a limited edition Oktoberfest Mug with metal lid and of course exciting activities and contests with fun prizes. So be sure to pop by GAB’s Oktoberfest celebrations at the following locations throughout the month of October: –

10^th October at Souled Out Sri Hartamas (KL)
12^th October at QEII (Penang), Geographer Café (Puchong) and Jonker Street (Melaka)
14^th October at Euro House (Ipoh)
18^th October at Festival Walk (Ipoh) and Laundry Bar, The Curve (Mutiara Damansara)
19^th October at Upper Penang Road (Penang) and O’s Corner (Kuantan)
24^th October at Remedy House, Scott’s Garden (KL)
25^th October at Danga Bay (Johor) and Phat Barrels (Kuantan)
26^th October at The Museum (Ipoh)
31^st October at Beer Factory Sunway Giza (KL)

Arthur’s Day Party 2013

Posted on September 30, 2013 by TheGoodGoodGuy

The American Rejects in the act of not being rejected

The G-Team had their yearly BIG BANG Party and this time the venue was none other than the Sepang International Circuit. In celebration of Arthur’s Day, this year Five For Fighting, The American Rejects and The Wanted were the featured groups. Approximately, 2000 people made their way and join in the fun together with Guinness.

As compared to previous years whereby the usual venue was located in Sunway Amphitheatre, it often caused massive jam along the Federal Highway. This year’s venue was great as it greatly helped to ease traffic congestion on a Friday and also there were ample of parking spaces available in Sepang.

The crowd went wild whereby participants drank and party to the rhythms of the bands. Sadly, we couldn’t celebrate and have fun drinking and dancing to the rhythm of the party as the beer sections were located far away from the main stage area and drinks could not be brought out of the beer section. The party could had been more upbeat and livelier with the celebrated Guinness at arms.

We would have love to be able to easily get the drinks and party at the same time. Compare to our experiences at the Arthurs Day’s 2011 with Tao Cruz at the race course. There were many drink stalls and tables for the audience. We could easily buy drinks and enjoy the concert. Without having to walk a distance away.

The plus point for the night was Guinness never tasted “sweeter” and fresher after having to run to the stalls to get new rounds to celebrate after every gig. For this, CHEERS TO AUTHUR! 🙂

2 Balls are always better than 1. 2 Arthurs!!!!!

At one point during the American Reject’s performances, 2 big balls were throw out onto the audience. Everyone was delighted and got involved in the act. It was fun and delightful to be part of the crowd. Metaphorically we were rejecting the 2 big balls of conformity. “We don’t want to conform. We are all rejects. Be gone Evil.”. At that point we might have had quite a few drinks. But Let’s just say the “Holy Spirit” was with us.:o)

In our humble opinion, we really loved American Rejects and Five For Fighting. Guinness made a good selection with these 2 groups. However they should have been the last 2 acts for the night. At midnight, after American Rejects gig, a big school of the ‘older’ generation just turn around and called it a night. Oh no! It appears that The Wanted wasn’t that wanted. Just kidding! It was obviously clear that Guinness was trying to create an awareness with the younger crowd through The Wanted. Hence, saving The Wanted as the last act.

By the time we reach the drinking area some of us felt a little sober. This potentially could be part of Guinness efforts to drive the DS (Drink Sensibly) campaign and for participants to go home safe.

Resounding Start to Carlsberg Malaysia Oktoberfest… Celebrating country’s most anticipated beer festival the most authentic Bavarian-style

Posted on September 29, 2013 by TheGoodGoodGuy

Carlsberg Malaysia launched this year’s Oktoberfest, the world renowned annual Bavarian festival, all the way from Germany to our neighbourhood bars throughout the big cities and small towns in Malaysia, with an endless flow of beer and fun. Continue reading →

Premier League’s Premium Beer Kicks-off Ultimate Fan Experience

Posted on August 29, 2013 by TheGoodGoodGuy

The Barclays Premier League is finally back with Carlsberg as the official beer sponsor for the next three years! Malaysian football fans shall wait no more but fill their weekends with all the thrills, spills and drama that the football championship has to offer. And what better way to enjoy BPL than with a cold Carlsberg in hand? Known for its passion and long-established association with football, Carlsberg recently launched an integrated BPL 2013/2014 consumer campaign that brings the BPL action from the UK to Malaysia, while at the same time allowing Malaysian fans to experience BPL VIP-style hospitality in the UK. Passionate football and Carlsberg fans will have much to look forward to as the official beer goes all out to elevate the engagement and excitement around BPL to the max! To kick start the first phase of the campaign, Carlsberg rewards its consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide. Carlsberg brand ambassadors will make appearances at participating eateries to conduct the Carlsberg BPL Spin & Win contest. Each spin, based on purchase, offers the opportunity for the consumer to take home limited edition BPL merchandise including jerseys, lighters, umbrellas and more. That’s not all. Carlsberg, being the beer of choice when it comes to football, is sending avid football fans to experience all-expenses-paid trips to the UK to watch live Premier League matches of their choice. Being the official beer of BPL, Carlsberg has access to all 20 football club stadiums. Imagine being picked up by a friendly Carlsberg brand ambassador at the airport, chauffeured to a trendy hotel and served a meal fit for a football legend, and get pampered like a VIP for a 3D2N stay in the UK. You will visit one of the iconic football stadiums and get access to the private Carlsberg VIP Hospitality Lounge where you will not only watch a football match in style but, if luck is on your side, also have the opportunity to meet your favourite football player or a living legend over a Carlsberg! Carlsberg can turn your dream into reality. As the one and only premier beer of the Premier League, Carlsberg is offering trips with special VIP privileges and a money-can’t-buy football experience. One way to win the trip is to participate in the ‘Price for Passion’ Facebook contest that challenges football fans to prove how far they would go to score this once-in-a-lifetime experience. Even if you don’t score the trip, authentic BPL merchandise including signed jerseys by a football star of one’s choice are also up for grabs. Be bold and visit www.facebook.com/Carlsberg to pledge your “price”. In addition, you can also try to win this ultimate experience via exclusive contests in selected newspapers. Do check out the football column of your local dailies! “Carlsberg’s BPL campaign is bringing Malaysians a first-of-its-kind ultimate Premier League experience that is unlike any other in town. Being the official beer, Carlsberg has the rights, access and network in rewarding our consumers via a nine-month long consumer and fan engagement campaign,” Carlsberg Malaysia Managing Director Henrik Andersen explained. Andersen added that football and beer go hand in hand and Carlsberg is the only beer brand worldwide that has enjoyed such a long and illustrious heritage in the sport. “Together with our consumers, we celebrate our latest milestone as official beer of the BPL, in addition to our other international football sponsorships such as official beer in UEFA EURO Championship, official beer for Liverpool FC for 21 consecutive years, official beer of Arsenal FC and Team England.” Carlsberg will also be holding football viewing parties at selected locations nationwide throughout the season. At these viewing parties, football fans will not only get to enjoy the clash of top clubs in high definition but will also have the opportunity to win more BPL collectibles. The launch of the Carlsberg BPL consumer campaign was held in a classic English pub setting of the COBRA Club that was given a touch of BPL hospitality. The pub was given a makeover with iconic elements found in the VIP hospitality lounge of some of the top flight Premier League Clubs. These include a replica of the Liverpool Legends mural created by renowned Japanese graffiti artist, Dragon 76, and the long bar in the Carlsberg Lounge at Anfield, the home of Liverpool Football Club. In addition, there is also an Arsenal wall showcasing the illustrious history of the Gunners. A part of the pub was also turned into a BPL gallery, complete with authentic BPL paraphernalia. For more information on Carlsberg’s BPL viewing parties and other activities, visit www.facebook.com/Carlsberg