Football fever is on the rise again across the globe with the much-anticipated return of the Barclays Premier League (BPL). Carlsberg, official beer of the most watched football league in the world, is kicking off the debut of the 2014/2015 BPL season with yet another uniquely Carlsberg experience in Malaysia to whet the fans’ appetite for the beautiful game. In true Carlsberg fashion, the new BPL season will be given a fitting start as fans of the brew and game come together to welcome the ultimate symbol of league domination, the official Premier League trophy, when it arrives in Malaysia for a whirlwind nationwide tour. The trophy will travel across the nation in a three-day tour from August 29-31, making stops at key locations in Kuala Lumpur, Selangor, Johor Bahru and Penang. It will be easy to spot as it is moving from one location to another in a customised truck, the ‘Carlsberg Champions Trophy Truck’. Continue reading →