The GGL team was at the BPL Viewing Party on the 4th of May 2014. Food was good. Beer… was free flow as expected.
Juliet Yap, Marketing Director of Carlsberg Malaysia and [First from left] Jovi Chen, winner of Carlsberg’s Price of Passion and [Third from left] Kristian Dahl, Supply Chain Director of Carlsberg Malaysia at Carlsberg’s BPL Finale Viewing Party
[Second from left] Juliet Yap, Marketing Director of Carlsberg Malaysia and [third from left] Jovi Chen, winner of Carlsberg’s Price of Passion and [fourth from left] Kristian Dahl, Supply Chain Director of Carlsberg Malaysia at Carlsberg’s BPL Finale Viewing Party.
Mr. Henrik Juel Andersen, Managing Director of Carlsberg Malaysia is an avid golfer.
As the Maybank Malaysian Open 2014 kicks off, Carlsberg returns once again as one of the tournament’s longest-standing main partners as it continues its reign as Official Beer.
With championship fever burning high this year given the “big boys” are back in town to battle it out with former champions and other well-known pros, Carlsberg raised the bar by offering various opportunities for consumers to watch the game and participate in the numerous activities lined up as they keep cool with an icy Carlsberg beer in hand.
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The Friend-tastic Campaign will reward 50 lucky Carlsberg consumers with an all-expense-paid, VIP trip by helicopter to Resorts World Genting.
Carlsberg is known for bringing people together and the brand believes ‘That calls for a Carlsberg’ moments are best celebrated with friends. Carlsberg’s recently launched the ‘Friend-tastic Campaign’ to give consumers more reason to bond and foster new relationships in a unique VIP experience.
The Friend-tastic Campaign kicks off with a first of its kind consumer promo that rewards 50 lucky consumers with an all-expense-paid VIP style trip to one of the country’s most popular tourist spots, Genting Highlands, the city of relaxation and entertainment. What’s more, each winner gets to bring three friends along!
The chosen ones will first enjoy a thrilling VIP helicopter ride from Subang airport to Resorts World Genting, where they will be in the lap of luxury as they experience an exclusive two-day, one-night stay at the Genting Grand Hotel Suite. The trip comes complete with sumptuous buffet breakfasts, a one hour relaxing spa treatment session and RM1,500 food and entertainment credit. Of course, there will be plenty of complimentary ice cold Carlsberg for everyone to share.
Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, said, “We are on a mission to strengthen bonds between friends all around the country. Life has become fast-paced, and we often take friends for granted, so what better way to stay connected, than by enjoying our brew with a friend or two, and going a breakaway that promises lots of bonding moments.”
“Carlsberg has built a reputation for bringing unique, money-can’t-buy experiences to our consumers every single time. Through the Friend-tastic promo, Carlsberg is now giving our consumers this VIP vacation with first class treatment for just being our fans. And we’re making it easy for people to participate and win. Now that calls for a Carlsberg!”
To take part in the promotion, which ends on May 31, Carlsberg consumers just need to check the bottle cap liner when they open a big bottle of Carlsberg at participating restaurants, cafés, and food courts. The VIP Genting giveaways await those 30 who discover a bottle cap liner with a hop leaf and the letter ‘A’. Collecting 30 bottle caps with just the hop leaf and no ‘A’ will earn consumers a limited edition Carlsberg Sports Watch, whereas three bottle caps will entitle them to a can of Jolly Shandy.
Across modern bars and bistros, consumers can also participate through an online contest when they spend RM100 and above on Carlsberg and submit a creative photo of them with their friends. Twenty winners will be selected based on the creativity of their submitted photos.
A limited edition Carlsberg cooler bag is also being given away with every purchase of a 24-can pack of Carlsberg at supermarkets and hypermarkets during the promo period, while stocks last.
The kind people of Carlsberg sent us a very warm Somersby Malaysia CNY greeting today.
With the thunder of hooves auspiciously heralding the Year of the Horse, Malaysia’s most preferred beer brand, Carlsberg, unveiled its Chinese New Year campaign with a magnificent media launch fittingly held at the prestigious Selangor Turf Club (STC) at the auspicious time and date of 11:11am on January 11.
Given the cultural significance of the Chinese zodiac sign of the horse in the eyes of the Chinese community, Carlsberg welcomed the lunar new year by presenting a special horse race named the ‘Carlsberg Golden Success Cup’ to symbolically unleash success and good fortune in leaps and bounds for consumers and customers of the brand.
In keeping with tradition, the launch itself was filled with pomp and ceremony that started with the arrival of Carlsberg Malaysia managing director Henrik Juel Andersen in a horse-drawn chariot to the beat of Chinese drums, followed by the appearance of eight “Fook Gods” (Gods of Prosperity), and a riveting lion dance performance by multiple world-champion troupe, Kun Seng Keng Dragon Lion Dance Association.
The launch also unveiled the striking creative of the Carlsberg Chinese New Year campaign from behind a 10-foot tall door embellished with mock gold coins, reminiscent of an ancient palace entrance in olden day China.
The artistic creative depicted a liquid-like golden horse on its hind legs appearing from the rich golden beer gushing out from a Carlsberg bottle. The majestic and magnificent look and feel of the creative as well as the tagline that was unveiled represents Carlsberg’s call to consumers to unleash their success and good fortune when they open a bottle of Carlsberg.
Andersen said, “Carlsberg has always taken the time to pay homage to and show appreciation for Chinese customs and traditions, and more so during this time of the year. As we bid goodbye to the Year of the Snake, we are racing into the new lunar year with speed and energy to spread success and good fortune to all our consumers and customers.”
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The horse is a strong and noble animal. Its magnificence is clearly reflected in our Chinese New Year campaign creative and it is Carlsberg’s call to consumers to take charge and be bold as they pursue every happiness and success that await.”
In what was arguably the most auspiciously symbolic race of the year for the brand, the ‘Carlsberg Golden Success Cup’ saw jockeys and horses vie wholeheartedly to gain the lead, and win the prestigious trophy and cash prize of RM75,000 as the crowd cheered them on in a hearty welcome to the upcoming Year of the Horse.
Andersen said that the horse race was also a part of Carlsberg’s quest to encourage consumers to boldly embrace the year ahead. “The horse has long played an integral role in the history of China, be it for transportation, to fight battles, as entertainment for its emperors and even in Chinese mythology. What better way to usher in the Year of the Horse than with this horse race that embodies the energy and strength that we wish for our consumers to achieve golden success in the lunar new year.”
He added, “We have already begun sharing good fortune and prosperity with our Chinese New Year ang pow giveaways through the consumer promotion nationwide. With over 80,000 cash prizes and giveaways up for grabs, we are happy to see thousands of our consumers being rewarded with ang pows as a result. This is our way of saying “thank you” to our loyal consumers.”
To participate in the promotion, Carlsberg consumers just need to check the bottle cap liner when they open either a large bottle of Carlsberg, Asahi Super Dry or Royal Danish Stout at participating outlets. With a total of 30 big ang pow of RM8,888 each and 3,000 ang pow worth RM388 each to be given away by February 14, Carlsberg consumers should not miss the opportunity to be on the receiving end of good fortune from the brand. To add excitement to the campaign, consumers who submit a contest form could also stand to win RM888 and bonus prizes. Four bonus round draws will take place during the campaign, where a total of 40 units of 50” Sharp LED televisions as bonus prizes can be won.
To bring family and friends closer together during the festive season, Carlsberg is the official beer sponsor of the promotional roadshow for the Chinese New Year movie “Ah Beng – Mission Impossible’, a Malaysian production featuring local artistes Jack Lim who plays ‘Ah Beng’, as well as Jeff Chin, Yumi Wong, Gan Mei Yan and Chen Keat Yoke. As part of the roadshow, the cast will visit 20 Carlsberg affiliated food courts in Klang, Ipoh, Butterworth and other parts of Penang to meet and greet consumers. Consumers who purchase two buckets of Carlsberg during the activity stand a chance to get an autographed photo of ‘Ah Beng’ and the other stars.
Andersen concluded, “As the Lunar New Year strides closer day by day, it is vital to celebrate new beginnings and to spend time with family and friends as it gives people a chance to strengthen bonds and renew ties. And like every other year, what is a reunion or gathering in the Year of the Horse without an icy cold Carlsberg?”
For more information on the consumer promotion and other festive activities lined up, go to facebook.com/Carlsberg or carlsbergmalaysia.com.my.
Carlsberg as official beer of Barclays Premier League (BPL) recently introduced its Strikr app in Malaysia.
Malaysians can now show their support for their favourite BPL clubs as they celebrate and share their emotional ups and downs as they follow their team’s performance.
Strikr, which is available from Apple and Google Play stores, can measure the mood of every team’s fans, thanks to an advanced algorithm. As a result it will show the effect of jaw-dropping goals, unbelievable saves and fancy footwork on the pitch on fans’ emotions.
Developed in collaboration with Twitter, Strikr uses real-time Twitter hashtags and conversations to generate a highly relevant and unique feed for each user. The free app was earlier launched by Carlsberg Global.
Strikr users are required to connect through Twitter, select the teams and players they are interested in, and be part of the conversation in real-time, follow the live scores, get real-time alerts on match events and show their support to players and teams.
And one feature, called Trophy Tweets, even gives fans the chance to get their tweet featured on perimeter boards at selected Premier League clubs during matches. This simply means wise words of support by a fan could be seen by the Premier League’s massive cumulative audience of 4.7 billion people!
The launch took place at a Carlsberg hosted football viewing party held at the latest sports bar in town, Score, which saw Liverpool matched up against Everton while Arsenal faced Southampton in a clash of league powerhouses.
To get BPL fans excited about the much anticipated matches, the country’s No. 1 most preferred beer brand gave away authentic Liverpool merchandise to fans who participated in the “Guess the Score and Win” contest.
Juliet Yap, Marketing Director of Carlsberg Malaysia, said: “As the official beer sponsor of the Premier League, we have access to exclusive rights and the network to bring a uniquely Carlsberg BPL experience to our fans and football diehards in the country.”
“At Carlsberg, we are committed to making each football experience with the brand an inimitable and memorable one. Our association to football goes beyond a one-off activity. We have a strong football heritage spanning almost 40 years and this has played a key role in building a loyal following of footie fans both in Malaysia and worldwide.”
In addition to the Strikr app, the Carlsberg BPL experience is also about rewarding consumers via its numerous contests with premium BPL merchandise and giving those lucky ones the chance to watch their favourite teams in action in the United Kingdom.
Guests at the viewing party also took part in fun interactive football games on the X-Box Kinect and i-Pad, while victories, be it on screen or online, were toasted with cold glasses of Carlsberg!
“In addition to watching the matches, football fans will be able to get the latest updates, rankings, match details and much more with our newly unveiled app. There’s nothing like Malaysian BPL fans being able to engage in real time with billions of fellow fans from all over the world, and this international tribute to the world’s favourite sport truly Calls for a Carlsberg!” she added.
Throughout the 2013/2014 BPL season, Carlsberg Malaysia will continue to offer money-can’t-buy experiences, including all inclusive trips to watch BPL matches live, authentic jerseys and other merchandise as part of their official partnership with the Premier League.
To download Strikr, go to the Apple Store http://bit.ly/169CEOA and Google Play Store http://bit.ly/196jabP.
For more information on Carlsberg’s BPL viewing parties and other activities, visit www.facebook.com/Carlsberg
Carlsberg Malaysia launched this year’s Oktoberfest, the world renowned annual Bavarian festival, all the way from Germany to our neighbourhood bars throughout the big cities and small towns in Malaysia, with an endless flow of beer and fun. Continue reading
The Barclays Premier League is finally back with Carlsberg as the official beer sponsor for the next three years! Malaysian football fans shall wait no more but fill their weekends with all the thrills, spills and drama that the football championship has to offer. And what better way to enjoy BPL than with a cold Carlsberg in hand? Known for its passion and long-established association with football, Carlsberg recently launched an integrated BPL 2013/2014 consumer campaign that brings the BPL action from the UK to Malaysia, while at the same time allowing Malaysian fans to experience BPL VIP-style hospitality in the UK. Passionate football and Carlsberg fans will have much to look forward to as the official beer goes all out to elevate the engagement and excitement around BPL to the max! To kick start the first phase of the campaign, Carlsberg rewards its consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide. Carlsberg brand ambassadors will make appearances at participating eateries to conduct the Carlsberg BPL Spin & Win contest. Each spin, based on purchase, offers the opportunity for the consumer to take home limited edition BPL merchandise including jerseys, lighters, umbrellas and more. That’s not all. Carlsberg, being the beer of choice when it comes to football, is sending avid football fans to experience all-expenses-paid trips to the UK to watch live Premier League matches of their choice. Being the official beer of BPL, Carlsberg has access to all 20 football club stadiums. Imagine being picked up by a friendly Carlsberg brand ambassador at the airport, chauffeured to a trendy hotel and served a meal fit for a football legend, and get pampered like a VIP for a 3D2N stay in the UK. You will visit one of the iconic football stadiums and get access to the private Carlsberg VIP Hospitality Lounge where you will not only watch a football match in style but, if luck is on your side, also have the opportunity to meet your favourite football player or a living legend over a Carlsberg! Carlsberg can turn your dream into reality. As the one and only premier beer of the Premier League, Carlsberg is offering trips with special VIP privileges and a money-can’t-buy football experience. One way to win the trip is to participate in the ‘Price for Passion’ Facebook contest that challenges football fans to prove how far they would go to score this once-in-a-lifetime experience. Even if you don’t score the trip, authentic BPL merchandise including signed jerseys by a football star of one’s choice are also up for grabs. Be bold and visit www.facebook.com/Carlsberg to pledge your “price”. In addition, you can also try to win this ultimate experience via exclusive contests in selected newspapers. Do check out the football column of your local dailies! 
“Carlsberg’s BPL campaign is bringing Malaysians a first-of-its-kind ultimate Premier League experience that is unlike any other in town. Being the official beer, Carlsberg has the rights, access and network in rewarding our consumers via a nine-month long consumer and fan engagement campaign,” Carlsberg Malaysia Managing Director Henrik Andersen explained. 
Andersen added that football and beer go hand in hand and Carlsberg is the only beer brand worldwide that has enjoyed such a long and illustrious heritage in the sport. “Together with our consumers, we celebrate our latest milestone as official beer of the BPL, in addition to our other international football sponsorships such as official beer in UEFA EURO Championship, official beer for Liverpool FC for 21 consecutive years, official beer of Arsenal FC and Team England.” Carlsberg will also be holding football viewing parties at selected locations nationwide throughout the season. At these viewing parties, football fans will not only get to enjoy the clash of top clubs in high definition but will also have the opportunity to win more BPL collectibles. 
The launch of the Carlsberg BPL consumer campaign was held in a classic English pub setting of the COBRA Club that was given a touch of BPL hospitality. The pub was given a makeover with iconic elements found in the VIP hospitality lounge of some of the top flight Premier League Clubs. These include a replica of the Liverpool Legends mural created by renowned Japanese graffiti artist, Dragon 76, and the long bar in the Carlsberg Lounge at Anfield, the home of Liverpool Football Club. In addition, there is also an Arsenal wall showcasing the illustrious history of the Gunners. A part of the pub was also turned into a BPL gallery, complete with authentic BPL paraphernalia. For more information on Carlsberg’s BPL viewing parties and other activities, visit www.facebook.com/Carlsberg
On 4th August, Carlsberg officially launched an exclusive dining and lounge, HEST at Selangor Turf Club. Known as the first and only racetrack bar in Kuala Lumpur, the HEST aims to redefine premium dining and leisure for the younger generation to enjoy while having fun with horse racing sports.
Located at Level 1, beside the concourse area, the HEST presents a unique dining adventure overlooking the 2,000 meters of the picturesque turf. With seating capacity of 250 people, the HEST offers a spectacular view of the races as racing fans can enjoy the High Definition LED screens fitted in this restaurant. In addition, racing fans in their comfort can place their bets within an easy reach.
If you have never watch horse racing before, a visit to the HEST will definitely expose you to the world of horse racing including the thrills and spills it has got to offer. The invited guests of 260 people that attended the opening had a wonderful afternoon cheering for their favourite horses as they cross the finishing line. What could be more fun than celebrating the win while having a good time with a cool glass of Carlsberg beer.
HEST, (pronounced “Hist”) is a Danish word for Horse, and was chosen to reflect the strong partnership between the Selangor Turf Club and Carlsberg Malaysia. Since the introduction of Carlsberg Cup Challenge in 2012, Carlsberg beer, the country’s most preferred beer brand, has successfully embraced the heart of horse racing fans and widely sampled by spectators of SLTC, be it at the VIP Lounge or at other refreshments areas.
